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Jan 12, 2009 - Loyalty programs: information is marketing power
When Newfoundland’s economy was down a number of years ago and the
province was losing population, Westside Charlies had to take customers
away from competitors because the market was getting smaller. Wade
Gravelle, co-owner of the St. John’s–based casual dining and billiards
chain used a loyalty program to pick up more customers.
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Nov 12, 2008 - Majors are responding to popularity of craft beers
With sales of wine and spirits having rapidly caught up to beer
consumption and lesser players picking up new fans in an increasingly
competitive market, beer tastes and beer makers are evolving. Ontario’s beer drinkers are becoming more supportive of the little guys
in a competitive beer market and the major players are responding to
this trend of healthier, more natural products.
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Aug 5, 2008 - Furniture and Design: Creating a Mood for Food
North America’s first Feng Shui-inspired McDonald’s opened in Southern
California in February. Key Feng Shui aspects such as water elements,
earth tones and red accents were incorporated into the design, along
with a McCafe coffee bar, in a bid to attract increasingly
discriminadurnting patrons.
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