Second Cup now with Tassimo

TORONTO—Kraft Foods has found another popular coffee chain in Canada to supply coffee for its Tassimo T Disk single cup serving systems.

Second Cup announced last week that it had signed an agreement to put its coffee in Tassimo system that makes a brew at the push of a button.

This marks Second Cup’s entry into the single serve coffee market. Its Paradiso and Paradiso Dark blends, as well as Espresso Forte latte, will be available in T Discs by the fall.

All Second Cup single serve coffees will be Rainforest Alliance Certified.

The T Discs will be sold at Second Cup Cafes, online at tassimo.ca and secondcup.com,, and at grocery stores and other retailers across Canada.

At the same time, Bosch brewing machines, used to make the Tassimo coffee, will be sold at Second Cup’s more than 360 cafes in Canada.

A Second Cup release said that sale of on-demand brewers accounted for almost 35 per cent of all coffee maker sales in Canada in 2011, and Tassimo was the top selling single serve beverage brand.

Previously Seattle-based Starbucks supplied the coffee for Tassimo in Canada and the United States through an exclusive deal the giant coffee chain had with Kraft. However, Starbucks ended its deal with Kraft when it stopped supplying its coffee for sale in retail packages and Tassimo T Discs in March last year.

Subsequently, Starbucks made a deal with Green Mountain Coffee Roasters Inc. to have its Starbucks and sister brand Tazo coffee sold in the systems of Tassimo competitor Keurig K-Cup, throughout the U.S. and Canada. Green Mountain had acquired Keurig in 2006.

In 2009, Green Mountain bought the wholesale side of Toronto-based Timothy’s Coffees of the World which supplies coffees to foodservice establishments, offices, hotels, grocery stores and other retailers in Canada and the United States.

At that time Green Mountain signed a five-year agreement to supply coffee to Timothy’s restaurants.