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You are here: Home National  Domino's has new look for new stores

Domino's has new look for new stores

ANN ARBOR, MI—Domino’s Pizza is planning to apply its new “pizza theatre” store design to all new build units in the United States and other countries around the world.

Existing stores with major updates and remodelling will be able to use a new logo that has been developed for the modern units.

A Domino's store with the new look.
The new restaurant design has pizza makers on display tossing dough before the eyes of customers.

In locations with enough space, the new design is flexible, allowing a variety of features such as a lobby, a step platform for children to watch the pizza making and kiosks where customers can place their orders and track them electronically. The design also allows for chalkboard where customers can “express their creativity or leave feedback for the store team members,” says a Domino’s release.

Some units will also feature in-store dining and big screen televisions.

Nearly a dozen of these new concept stores are now operating in the U.S.

The new design is the next step in a process that started four years ago.

"Everything started to come together in 2008, when we recognized the real need to change," said chief marketing officer Russell Weiner, in a release last week. "We began to expand our menu, develop a whole new recipe for our pizza and come up with new, breakthrough ways to talk about our brand with consumers. We began to interact with customers in innovative ways through technology, mobile devices and social media.”

Founded in 1960, Domino’s has almost 10,000 corporate and franchise locations in 71 countries, including Canada. In 2011 it has sales of more than $6.9 billion, about half of them in the U.S.

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